SELLING IN TOUGH TIMES: REVIEW AND GIVEAWAY

GIVEAWAY ENDED
SELLING IN TOUGH TIMES
BY TOM HOPKINS

ABOUT THE BOOK:

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:

• Mine your client list to generate new leads
• Keep--and reward--your current customers so that they're loyal for life.
• Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.
• Woo clients from your competition with 12 new strategies specially tailored for tough times.

Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.

ABOUT THE AUTHOR:

Tom Hopkins is the founder and president of the renowned sales training service Tom Hopkins International. He is a member of the National Speakers Bureau and is the author of the national bestseller How to Master the Art of Selling. Today, over 35,000 corporations and millions of professional salespeople throughout the world utilize his professional sales training materials.

REVIEW:

If ever there is a good time to read this book, SELLING IN TOUGH TIMES: Secrets of Selling When No One is Buying, it is in these tough economic times. Tom Hopkins’ book was written to help sellers of all kinds do their best and get back to the top of their game. The main idea that Hopkins puts out in this book will not be something that new, but it is THE thing that works. Hopkins writes about just plain getting back to the basic techniques of selling to be successful. The basic techniques are very simply prospecting, as in looking at what you have and what the situation is to sell it in; communicating, meaning that you publicize and get the word out about your product; and finally, closing the sale which should be self-explanatory. That is what works.

The book is written in an easy to read narrative and concentrates on practically all phases of selling, with each one being covered in its own short section. The first part of the book goes over how to emotionally and mentally deal with the down-turn in our economic situation, and why it is important to go back to those basics. The next part somewhat breaks down a sale into parts. Looking for potential buyers, making sure they are a sound prospect, and then being sure to give the customer a good product and service. That last part is what brings your customers back again. Having a positive attitude is important and is conveyed to your customers.

With Tom Hopkins reminding readers of the four important procedures to make you successful, this is a good review for even experienced sales people. The four procedures he stresses are to be good with current customers as their “word of mouth” will help your business grow: give good service and by rewarding your customers, they keep coming back; help people to decide to make an important buy even though times are tough; and use solid strategies to make people want to come to you and not the seller they usually use. Hopefully, some of you not only will get good information to help you sell in these times, but also, I found it gave me good tips on what I wanted to look for in a good seller.

GIVEAWAY

THANKS TO VALERIE AND THE
HACHETTE BOOK GROUP, I HAVE
3 COPIES OF THIS INTERESTING
BOOK TO GIVEAWAY!


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